Richard Carroll quits his job as a studio publicist, borrows $7000 and opens a men’s haberdashery store on the second floor of a medical building on South Beverly Dr. in Beverly Hills.

Richard Carroll quits his job as studio publicist and borrows $7,000 in the pursuit of opening a men’s haberdashery on the second floor of a medical building on South Beverly Dr. in Beverly Hills. With 12 suits, 6 navy blazers, a few slacks, shirts and ties in hand he immediately gets on the phone to invite his “industry” friends over.

Six months after Richard Carroll opens his store, his landlord, Corinne Griffith, a silent film star, tells him he needs to move. “I don’t understand,” says Richard. “I have a three-year lease.” “The other tenants are complaining,” says Griffith. “There’s too much traffic going in and out of the building.”

Griffith agrees to give Richard space in her building across the street on Charleville Blvd. The store quadruples in size almost overnight and Carroll & Co. catches on quickly and gains notoriety within the entertainment industry.

Carroll & Co. moves to the top of sleepy Rodeo Drive, surrounded by hair salons, hardware stores, a gas station, private homes and a bridle path, a long way from the international shopping destination it is today.

The Hollywood community becomes a driving force behind Carroll & Co. growth. Carroll & Co. serves as custom tailors to notable stars such as Frank Sinatra, Jimmy Stewart, Gregory Peck, Rock Hudson, Paul Newman, Jack Lemmon, Walter Matthau as well as many others in multiple feature productions.

Carroll & Co. was so popular with motion picture industry stylists, that in 1970 the store launched a “Studio Division” to costume the casts of various features and TV shows such as The Rockford Files, Charlie’s Angels, The Mary Tyler Moore Show, Colombo, Barnaby Jones, The Bob Newhart Show, and Eight is Enough.

Long-running television series such as Hill Street Blues, St. Elsewhere, Dallas, L.A. Law, Dynasty, Hart to Hart, Knots Landing and Falcon Crest rely on “the Carroll look” to outfit lead characters.

Carroll & Co. makes an indelible impression on TV’s top rated shows including West Wing, Frasier, The Practice, Matlock and Murder She Wrote.

As Rodeo Drive evolves into a mecca for tourist-oriented designer boutiques, Richard Carroll buys a building on North Canon Drive. Carroll & Co. builds a custom store designed to meet the every changing needs and desires of his loyal customers. Longtime customer-friends Jack Lemmon and Billy Wilder cut the ribbon on the new store on August 10, 1996 and help greet customers on opening day.

Carroll & Co. is the first menswear retailer outside of Great Britain to be honored with a prestigious Warrant of Appointment from the British Menswear Guild, presented by HRH The Duke of Kent.

If a character in a position of power needs to evoke classic style and a sense of success there was a good chance his wardrobe was designed and supplied by Carroll & Co. 2000 and beyond.

Cary Grant wore Oxford Clothes, as did the Duke of Windsor, Joe DiMaggio, presidents, senators and many icons of industry. Carroll & Co. was appointed the exclusive Southern California retailer for this American symbol of elegance, handcraftsmanship, and uncompromising quality.

Servicing an ever-growing need for better quality, fit and value, Carroll & Co. dramatically expands its’ made to measure offerings to include the finest suitings from Italy and America, along with an expansive collection of made to measure dress and casual shirts.

Beverly Hills Courier discovers how Carroll & Co. has been the most comfortable place for men to shop for 65 years.

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